I have consistently delivered impactful results, increasing brand awareness and boosting conversion rates. I’ve worked with high-profile entertainment and corporate clients, collaborating closely with Creative Directors and Marketing Strategists to bring their vision to life. My expertise spans creating innovative digital campaigns that engage viewers through immersive branded experiences, including websites, rich media banner campaigns, and cohesive visual communication for deck proposals and presentation kits. I’ve led the creative direction for multiple campaigns, working with various departments, partners, and vendors to secure new business.
My focus on exploring AI’s applications in design is helping me streamline processes, enhance creativity, and stay ahead in the dynamic design landscape. Integrating AI into my workflow promises to unlock new possibilities and automate tasks, positioning me to deliver even more value. I have a proven track record in optimizing workflows, storyboards, process improvements, template creation, and organizing folder structures and file naming conventions. I’ve also created style guides and established best practices to ensure consistency and efficiency.
As a collaborative Senior Digital Art Director/Designer, I’ve handled multiple digital campaigns simultaneously, adapting quickly to client feedback and market trends, delegating work efficiently across teams, resolving conflicts, and managing schedules in fast-paced production environments. I spearhead the design and production of HTML5 animated digital media campaigns in-house, reducing the need for costly external vendors.
I am a team player, a motivating leader, and a creative thinker who is organized, self-driven, and detail-oriented. I’ve also pursued an MBA to deepen my business acumen.
Specialities: Ad Design • Animation • Graphic Design • Web Design • Visual Design • Digital Marketing • Logo Design • Brand Design • Print Design • Advertising
Software Skills: Art Direction • Adobe Creative Suite • Branding & Identity • Artificial Intelligence for Design • Digital Design